Each programme is designed to ……………
- Enable you to have shoppers undertake anonymous visits to your business premises or store locations to get answers about your business premises or stores quickly and professionally.
- As a guide to help you conduct your own mystery shopper exercise, from start to finish, efficiently and fast.
- Cater to your specific retail business sector - retail stores, fast food chain, hotels and banks.
- Give you the means to conduct a mystery shopper exercise in a cost effective way and all on your own, with instructions and steps designed to be easy to follow.
- Come in the form of a softcopy handbook for you to use and all you need is to follow the steps included in the handbook.
- Give you the option of purchasing a standard programme which is user friendly and cost effective or the complete programme that comes with customised consulting assistance.
- Give you a range of solutions that captures your customers' thoughts.
- Give you the means to acquire a comprehensive, unbiased view of your operations - a view you cannot receive with assessments from your own field team.
- Provide you with the tool to enable you to reveal your total retail business sector and individual store or business premise as your customers see it so that you can optimise your operation, improve customer satisfaction and maximise sales.
- Include 16 clear processes, with detailed explanations to lead you into the different processes involved in a mystery shopper exercise; ensuring that you conduct the exercise effectively and achieve results quickly.
- The 16 processes focus on key measures relevant to the success of each retail sector.
- Give you the option of using the programme as it comes, without having to pay excessive personnel cost or external consulting fees.
- Enable you to acquire the know-how and save time and money from having to develop a programme from scratch.
- Contain information, instructions, procedures, examples, templates and samples for you to use to carry out each process involved effectively and fast.
- Give you ideas about the different ways to compensate mystery shoppers.
- Make you aware of what to do and look for when selecting and recruiting mystery shoppers.
- Give you an insight on how to train and ensure mystery shoppers competently collect and record information.
- Include descriptions, templates and examples on how to go about in analysing data gathered by mystery shoppers, measuring results, identifying areas for improvements and reporting findings to different levels of people in your organisation.
- Give you the option to request our consulting advice and assistance only in areas that you deemed necessary.
- All mystery shopper exercises to business premises or store visits are broadly similar in purpose but they are different in many important details. ERLMS’ highly trained team of specialists will work with you to develop and implement a programme that is right for your needs and for your retail sector.
- No matter what your mystery shopping objectives, we will partner with you to develop a programme that is designed to provide you with hard, actionable data.
- Our key objective is to make the mystery shopping campaign reflects reality as closely as possible to your retail business and sector.
- Retail owners who are presently using our services are now getting a more realistic picture of how their customers perceive their company and are taking initiatives to improve their business.
|
